BigDataFr recommends: Marketing Data: What matters and What Doesn’t
[…] Data is big business in marketing. No successful company can escape from the need to track their performance and make decisions based on data. In 2015 marketing analytics spending increased by 60%, according to the latest statistics. There are many statistics you can pick up, though.
The question you need to answer is what data matters and what doesn’t. You can learn absolutely anything from analytics, but not all of it is relevant. […]