‘Salesforce (NYSE:CRM) estimates adding analytics and Business Intelligence (BI) applications will increase their Total Addressable Market (TAM) by $13B in FY2014.
89% of business leaders believe Big Data will revolutionize business operations in the same way the Internet did.
83% have pursued Big Data projects in order to seize a competitive edge.
Despite the varying methodologies used in the studies mentioned in this roundup, many share a common set of conclusions. The high priority of gaining greater insights into customers and their needs, more precise information on how to best simplify sales cycles, and streamline customer service are common. The most successful Big Data uses cases illustrate how enterprises are getting beyond the constraints that hold them back from being more attentive and responsive to customers. ‘
By Louis Colombus