Shareholders, employees, government authorities, competitors, media, local communities, customers and suppliers are few of the most important stakeholders of British Airways that directly or indirectly impacts the working and profitability of BA. Theoretically, BA could be fined as much as 20 million or 4 percent of their global turnover - whichever is higher (and in BA's case this would be the global turnover figure). The company conducts independent research of around 36000 customers each month. Message from Sean Doyle, our CEO and Chairman Each has string association with the company. Flybe once provided more than half of UK domestic flights outside London. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. The company has undertaken many community service programs and engaged in local community development activity. government authorities also influence the running of the business by developing the number of regulations and policies at regular intervals. Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. Stakeholders in British Airways It is possible to classify stakeholders in British Airways as either Web. endstream 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. endstream 2021-03-04T12:19:46 Learn faster and smarter from top experts, Download to take your learnings offline and on the go. "7-S's for Success" Framework- Key Success Factors for Program Success-(From Building better business cases - Nick Wensley, Babok study group underlying competencies, Building a strong business case for your investment. Our entire team is here to provide exceptional service from our signature warm welcome to ensuring that you arrive at your destination safely. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. The second on the list in terms of their financial performance are the suppliers and specifically the two biggest suppliers of British Airways which are Boeing and Airbus, they are both very important suppliers and British Airways rely on them and without them British Airways could be in a major trouble which could cause business shutdown in the short term and in the long term because these are the two only major airline manufacturing companies in the world and almost all British Airways aircrafts are made by one of these two companies and they do not just manufacture aircrafts and supply to British Airways but they also give additional ongoing security, mechanical engineering , and software support to British Airways which saves more money and generates more income to British Airways as Boeing and Airbus always develop new technologies which could save more fuel and make journey times shorter, back in 2008 British Airways made one of its Major Aircraft spending which they bought 12 Airbus A-380s from Airbus and also 24 Boeing-747 aircrafts from Boeing Company each of those aircrafts is expected to generate more income thanks to the suppliers which shows how well they perform financially in British Airways business. 2 0 obj Page 1Classification: Restricted It drives our economy, creates quality jobs and delivers aid when people need it most. The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. In addition to this. 1, pp. Satisfied customers influence the success and growth of the business firm. Terms of serviceand Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. The article also includes stakeholder analysis in which information regarding stakeholder and their impact on the organization is elaborated. Activate your 30 day free trialto unlock unlimited reading. British Airways includes not only the customers in their marketing activities, but also the stakeholders of the firm (Hill, Jones and Schilling 2014). 1. Clipping is a handy way to collect important slides you want to go back to later. The latest news, announcements and events, updated daily. Free access to premium services like Tuneln, Mubi and more. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. Available seat km Risk management by British Airways helps to prioritise and alleviate the risks that the organisation faces. This paper is a discussion of the CSR models. The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. Also, British Airways maintains diversity in the organization to provide effective services to passengers. STAKEHOLDER Analysis: To analyse British Airways Stakeholders will be used Mendelow's Matrix. The company shows presence in most of the broad categories presented by Carroll except for the ethical responsibility area. www.HelpWriting.net This service will write as best as they can. 28.2%, -59.0% Revenue passenger km Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. Bulgaris Bulgarian reg.number: 206095338 The company should also take initiatives to deal with competitive pressures from various low pricing airlines. Along with this, the information regarding the aim and objective of British Airways is also discussed in a clear manner. Home / Essay Samples / Business / British Airways / Influence and Financial Importance of British Airways Stakeholders. London Heathrow Airport, England, United Kingdom. The changing climate and global consensus on an agreement regarding the sustainable environment safety law is a problem for the company. 458m. However, on some routes, the crew opts to hand. With the spread of the tourism industry, it has been important to look into the social activity the companies do to ease their negative impact on society. The two main suppliers of BA are Boeing and airbus. Thus, BA should increase its focus on new markets. We've updated our privacy policy. Oneworld is a platform wherein frequent travelers with any of the airlines in the alliance would be In this Business Analysis training session, you will learn about Case Study - Stakeholder theory and its impact on British Airways. Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. As I know a few pilot 'social media influencers' and their effect on inspiring the next generation of aspiring pilots - I am keen to know how others feel about www.businessdictionary broadly defined strategy as a alternative which is chose to make happen desired future outcome, such as achievement of goal or solution of problem. Drucker, PF. British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer). /Subtype /XML The whole profitability of British Airways depends on its customers ("British Airways", 2019). They also aim to minimise the noise pollution in atmosphere, while the craft operates and the improvement of air quality, waste reduction and use recycling whenever possible. Our model has grown and matured since its formation in January 2011. - Flight status and schedules. The major components of CSR for British Airways are corporate governance, stakeholder management and risk management. Another responsibility that has gained prominence for all multinational companies is to engage diversity and create an inclusive culture. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.

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