MICE travelers are often keen to try a stay-cation. Reprinted by permission. MICE tourism can be beneficial to a destinations economy. The alliance also works to improve the professionalism and sustainability of the sector. Chinas MICE industry looks set to benefit from the development of new technologies developed in China to support the industry. Besides, one needs to go out there and explore. The United Kingdom and Germany are the biggest European markets. Europeans are more likely to travel to small meetings, with in-person events accounting for 50% of all events. Individual business customers may book a bleisure experience through an OTA or directly with a tour operator, covering the cost themselves or within a budget set by the business. Your main competition is other providers selling similar products. MICE travelers also usually spend 17.5% more than leisure tourists. Implementing tailor-made MICE services into a hotel infrastructure is a way of securing additional long-term valuable growth. The Meetings segment is the largest of the four. Many conferences may move towards a hybrid approach of online and physical attendance. Your email address will not be published. A total of 23,093 news . MICE is a very particular type of tourism. Association, 2009). It generates employment throughout the year both for hoteliers, hoteliers and other professionals in the sector as well as for event and travel agencies. Along with the above, the opportunities for As part of MICE, bleisure travel is also less seasonal than general leisure travel, which makes it a good year-round travel product. Conferences are often important networking events and have been a prominent part of the business tourism industry to date. The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. are recommending the use of "events industry" to be an umbrella term . [citation needed]. [1] Other industry educators[who?] Association for Tourism and Leisure Education and Research annual conference, Business tourism explained: What, why and where, Workation explained: What it means and how it works, The most attractive countries offering the digital nomad visa, 30 fascinating facts about the deserts of Arizona, 16 Fascinating Facts About Boreal Forests, 30 magnificent things Michigan is known for, It facilitates the access to new technology, It provides high yield and return per capita, It enhances the international economic contact, Transport providers (international and domestic), Those who provide pre- and post-conference tour opportunities, Staff at specific venues purpose built centres and hotels, Professional conference and exhibition organisers andcatering services, Social program leaders for delegates and participants, Specialised technical support such as audiovisual services. Annual figures of international tourists visiting Spain for work reasons. The Thailand Convention and Exhibition Bureau (TCEB) promotes, develops, regulates and facilitates MICE to an international market. MICE tourism is business tourism that includes Meetings, Incentives, Congresses and Events. Let us now make a brief review of the Spanish geography to know which are currently the cities with the most business tourism in Spain. There is also potential for Artificial Intelligence recognition and Virtual Reality interaction. When planning a MICE, aim to start from the beginning, asking yourself the 5 Ws and the 2 Hs first: These are the most fundamental questions for common problem solving youll need to sort out when you start planning any MICE event. Incentive travel trips as perks to motivate employees. As MICE event has a limited duration, it can boost the economy of a whole city, country or region. These visitors are clearly attending to events to execute this particular activity. You must keep abreast of current restrictions and how they are changing. Every European country has different rules and you should do your own research to find out what they are. It publishes a range of industry news items including a COVID-19 Situation Report, last updated in early June 2021. Over the years, Going Places Tours & Travel Zambia has also included business travel in its strategic plan. Above all, the secret to be highlighted here is: whos the client? Conferences and Congresses involving large numbers of delegates, members of associations, institutes or organisations, often hosted annually or bi-annually. Having recovered from the harshest phase of the worldwide pandemic, MICE tourism looks forward to recovering the 2019 figures in the year 2023.However, an adjusted vision of the global economy and distant events could modify certain habits which MICE tourism had been developing. Put together a range of two- to four-day post-conference/event programmes that include a variety of activities such as culinary, sightseeing, outdoor activities. info@dextailstands.com, This website uses cookies to analize the visits and to give you the best experience. WeChat, the communications and retail platform, has been optimised to include features such as event registration and payment, real-time customer service and feedback, and onsite social engagement. Become an EHL Insights contributor, EHL GroupRoute de Cojonnex 18 1000 Lausanne 25 Switzerland. In October and November 2020, the Ministry of Tourism and Creative Economy (MoTCE) organised the Indonesia Corporate Travel and MICE B2B tradeshow in five cities: Jakarta, Bali, Yogyakarta, Malang (East Java) and Bogo (West Java). Mice tourism is a prominent part of the tourism industry, yet many people have no idea what MICE means! [citation needed], Most components of MICE are well understood from their names, perhaps with the exception of incentives. Considerable market research has been conducted in 2021 to anticipate how the MICE and business travel market might evolve post-pandemic, and most findings are broadly optimistic about the future of the sector. The Global Business Travel Association (GBTA), the worlds leading and largest business travel and meetings association, has forecast an acceleration of MICE and business travel activity between 2022 and 2024. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Which trends offer opportunities or pose threats on the European outbound tourism market? The requirements that European tour operators have for MICE travel products in developing countries cover the following: As a first step, you should read the CBIs What requirements must tourism services comply with to be allowed on the European market and familiarise yourself with the comprehensive details of legal, non-legal and common requirements. What requirements must tourism services comply with to be allowed on the European market, Global Business Travel Association (GBTA), four in 10 business travellers planning to fly less, How to respond to COVID-19 in the tourism sector, Tour Operators - Global Protocols for the New Normal, the importance of health and safety in business tourism, 10 tips for doing business with European tourism buyers, ISO (International Organization for Standardization), How can tour operators contribute to sustainable tourism, Market and communicate your green credentials, 7 tips for hotels looking to attract more bleisure travellers, How to be a successful tourism business online, 10 tips for finding buyers on the European tourism market, business travel-ready Airbnb listings can generate more revenue, Indonesia Inbound Tour Operators Association (INTOA), The European market potential for MICE tourism. However, never promise what you cant deliver. It also indicates the scope of the challenges which must be met in coordinating the activities of different stakeholders to ensure that the MICE tourism industry is sustainable and effectively managed. However, while they will not necessarily expect the level of service they would get in a luxury hotel, it is important that the quality of the accommodation is good, clean, and safe. Think of it as an audience that could be accessible to any tour operator (provided you're interested in There are so many opportunities in the meetings industry, that it might even become the main economic activity of a country. The operator has embedded sustainability into its business events and tools, through initiatives such as eco-friendly products for all MICE events, recycling/reusing where possible, offering local and in-season food produce, restricting use of plastic bottles, using digital/mobile platforms instead of paper and reducing waste. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. The national tourism organizations in Asian countries take initiatives in organizing this kind of tourism, which lifted MICE industry to a whole new level. The operator is a member of several associations including the Association of the Indonesia Inbound Tour Operators Association (INTOA) and Pacific Asia Travel Association (PATA). Nattrip is a local tour operator offering a range of travel experiences including MICE travel products of incentive travel, team building and corporate travel. Therefore, local and regional travel for smaller meetings/events is likely to resume more quickly than large conferences and exhibitions in long haul destinations. The attributes of a MICE destination have been shown to have a vital role on the formation of its touristic image. The researched issue concerns building of an attractive image of the MICE tourism destinations. Examples include: The main OTAs that serve the MICE market are Expedia and Booking.com for booking flights, hotels and car hire. It is worth mentioning that the projects that are well positioned, are more likely to approach and retain customers, as they are well regarded by the public. In brief, hotel meetings and corporate events are great way to boost revenue and secure those extra bookings. This segment is fundamental in the tourism model outlined by the capital in its 2021-2023 Strategic Tourism Plan, due to the characteristics of MICE visitors as well as their distinct impact on the entire value chain. Businesses, including tour operators, often have a Sustainability Policy or Corporate Social Responsibility (CSR) guidelines they make public on their website. The ISO 20121 is the Standard for Sustainable Events offering guidance and best practice to help manage events and control social, economic and environmental impact. Today, there are several webinars on business travels that highlights the features of MICE tourism and how you can leverage on them. MICE tourism is known for its extensive planning and demanding clientele. Make your buyers feel they are unique and your most important client. All rights reserved. Meetings can be short in duration (e.g. Benidorm a Finestrat. This will likely result in the continued decrease of travel for the purpose of meetings in the coming years. more information Accept. The World Travel & Tourism Council (WTTC) has launched a new set of measures to rebuild consumer confidence, reduce risk and encourage travel to resume. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes. Increasingly, business travellers are choosing to include an element of leisure travel within a business trip, often referred to as bleisure or bizcation. Pre-pandemic, Indias business travel market was highly tipped for growth and it was expected that India would be one of the top five business travel markets by 2022/23. MICE tourism is typically tourism provision that is planned in advance and designed for large groups of people for particular purposes. Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of tourism in which large groups, usually planned well in advance, are brought together. The increase in demand for bleisure experiences (defined as leisure mixed with business) offers local tour operators significant opportunities to develop suitable products for the market. European buyers are very keen to work with suppliers who have one or both and you should consider how to promote your sustainability actions as a tour operator. The MICE market is very complex and there are many interlinked services provided by a wide range of suppliers. If your business is involved in providing the MICE industry with technology services, you will need to be up to date with knowledge of the IT market and what technological services are required to service the event/meeting. Read on to learn what mice tourism is, how the MICE tourism industry has grown worldwide and why this type of tourism is so important! Download Visit Britains guide to using sustainability to promote your business. Constructing high-quality content that provides valuable information about topics related to your tourism business . Agree by clicking the 'Accept' button. last a couple of hours) or long (e.g. Badalona Barcelona (Spain) What are its main characteristics and what direction is it taking in a future marked by digitalisation and a virtual environment? It encompasses four niche areas, which are: As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents! For Singapore, which relies on MICE heavily for its tourism industry, the MICE business contributes even more to the nation's economy . Average spending: The other key point of MICE tourism is the high level of average spending, which is 30% higher than that of leisure tourism. They are Meetings, Incentive Travel, Conferences and Conventions, and Exhibitions. MICE destinations must have four criteria for MICE destinations, namely accessibility, attractions, amenities and human resources and support from local stakeholders. MICE tourism is a part of the business tourism industry. Looking from inside: what experts in the field say. Meetings are typically held in hotel conference rooms or at convention centers. I have no forecast to work in any other industry, says Paula Lewis, Marcomm professional that organized events to brands such as Visit Florida and Choose Chicago. Figure 2: Popularity of Bleisure is Increasing, Source: Global Business Traveler 2021 Report, SAP Concur/Wakefield Research. You should understand what these regulations are. People have historically travelled great distances for the purposes of conferences, particularly in the travel and tourism sector. MICE tourism is a part of the business tourism industry. I have read and accept the Privacy Policy and the Legal Notice, C. de la Tcnica 5, This means that hybrid events (a mix between virtual and in-person events) are likely to increase. In September 2020, five South American countries, Brazil, Colombia, Ecuador, Argentina and Peru, joined forces to create the South American MICE Alliance. This figure hints at the true dimension of a type of tourism, MICE tourism, destined to be one of the backbones of the service sector worldwide. MICE: Required skills The expertise required to excel in MICE tourist management is based on interpersonal, creative, organizational and technical skills. Individual business travellers also expect a high level of customer service, safe and comfortable transportation, clean and comfortable accommodations, whether facilities are luxury or more basic, and high-quality catering. These numbers make MICE tourism one of the main sectors within the tourism industry. Consult the CBI study, How to respond to COVID-19 in the tourism sector for tips on preparing for the future recovery of the tourism sector. +34 932 749 515 Its website features FAQs for corporate planners and brochure downloads for MICE and Team Building (both in Spanish only). Not spying in an illegal way. Large groups always traveled on business. The top sex tourism countries in the world, 13 Social impacts of tourism + explanations + examples, 10 Economic impacts of tourism + explanations + examples. Below, I have provided an explanation of each component of MICE: Mice tourism includes any types of travel for the purpose of a meeting(s). However, the approach to this market is fundamentally different from that of leisure tourism. However, many organisers now add leisure elements to larger events to better engage attendees and create a more memorable experience. To sell your MICE travel product to European business travel operators, consult the CBI study 10 tips for doing business with European tourism buyers. As the overweight/obese population rapidly increases, they will inevitably become a potential source of BMSCs for clinical application, especially when . The website is translated into Chinese and English. Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of tourism in which large groups, usually planned well in advance, are brought together. In recent years, a change of trend has been perceived in these types of events towards places which offer a pleasant climate, seeking warm climates which allow this type of MICE events to be held year round. Shanghai and Beijing are the leading destinations for MICE trips, followed by Guangzhou, Hong Kong and Macau. Distance to travel will have the largest impact on time to recover. In other words, that represents 8.5% of all the top international events in the planet. The expenditure of MICE travelers is much higher than leisure travelers, with profitable customers coming from the world of IT, banking, pharmaceuticals, retail and hospitality. It is a must to maintain an updated network of contacts and good relationships you your peers. So it means that the events segment is bringing development, money and structure to theses venues, businesses, governments, etc. Audit your current trips to identify those that might be suitable to adapt for business travellers. Innovative creativity is needed to design original event concepts, select the right venues and market effectively. As a supplier, you will need to be professional and offer high-quality services to them. hbspt.cta._relativeUrls=true;hbspt.cta.load(216693, 'cd309df3-49e8-4753-97d4-c88aba9b40af', {"useNewLoader":"true","region":"na1"}); A number of global events focus on MICE travel, especially the incentive niche, many of which are organized by Questex Travel Group (formerly MEET).

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