Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Ive been going to this park for years but now its tainted. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. Landon Sampsell We will never go there again. Okay, so this isnt a great sip, but not awful either. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Without fail, it was Yellowstone or Rebel Yell. Maybe next time I'll have to make my sarcasm more evident!!! Saint_Thomas_More 2 yr. ago (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). While the connection to the Civil War was obvious, the name never bothered me. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. ago One is softer DonutBourbon 6 mo. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! That's how we are supposed to do this right? While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. Those were some good times. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Must go buy out the shelf of Yells now!!! Rebel Yell whiskey is matured in No. But it never did any good. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Thanks for subscribing and watch for your first newsletter soon! Caving in to such ridiculousness. Interesting was in Lux Row today and not one mention of it. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. who-ey!' I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. And I never even thought about the park changing the name. who-ey! The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Photo Credit Now that weve covered the basics, its time to get into the real reason you are here. [3], Several recordings of Civil War veterans performing the yell exist. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." And he said, "Well if you don't pick it up we're thinking of picking it up." Did it hurt your feelings too? Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. Warm finish with vanilla and a hint of black stone fruit. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. The brand was established after Prohibition in the 1940's. This topic has been inactive for at least365 days, and is now closed. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Press J to jump to the feed. But for a while, it was common knowledge the main supplier was Heaven Hill. This change is still being implemented on retail shelves. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. A big, round body with a palate that follows the nose - honey . Weller company merged with the Stitzel distilling company (est. Racer 75 is fine, as long as they actually RACE the trains! MEET OUR Extended family. Yep, they did. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. By 1984, Rebel Yell was distributed nationally. That is really lame. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). The name is also reminiscent of similar ride Racer at sister park Kings Island. As one of the minority that might get offended, I am certainly not. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. They were trying to distance themselves from that heritage because its becoming less an less accepted. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt Imageused underCCby Mr. Gray. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. The original name of the company was W.L. Im sure theyll be hitting the clearance rack soon. Rebel Yelland Yellowstone were my veryfirst bourbons. Shame on KD. Finish: Sweet honey and light pepper and spice. For the Trailblazers. Lets pour ourselves a glass and find out. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Awww poor baby. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Please check your entries and try again. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. So the arguments that this is another move to erase history arent accurate in my opinion. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. WorldSeries2021 6 mo. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. I've heard the 10-yr is the same juice from the Old Fitz decanters. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. The brand was meant to celebrate the 100 year anniversary of the original Weller company. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Reddit and its partners use cookies and similar technologies to provide you with a better experience. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. The Lux Row Distillery filled its first barrel three years later, in January 2018. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". We all know why your pleasing the pc crowd. Its been a strange and complicated journey. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Sorry, I missed that. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. The reason is because it is cheap and good enough. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. What does it taste like? Hit it on the desktop version of the site. As a result, to avoid further confusion, we used the names interchangeably throughout this post. It was not that; it was the Southern war cry."[10]. Rebel yell refers to a war cry of the confederates. sberto 2 yr. ago It's up to the distributor in your state. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. All bourbon will have at least 51% corn. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. The brand has changed hands and recipes, but it is a part of American bourbon history. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Why did they HAVE to choose such a name in the first place? Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. In 1972, the Stitzel-Weller Distillery went out of business. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. The Confederate yell was intended to help control fear. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. The move has been met with serious opposition by some fans. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Product Description. ago One is less overtly pro-slavery and pro-confederacy. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Edit: Watching this yo-yo up and down has been hilarious. You know that, right? Billy Idol's song "Rebel Yell" was named after the whisky. NGL the name was off putting and should have been changed decades ago. Sharp. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. This nose is sweet and much more grain forward in its aromas. To me it was just a name given to a coaster, devoid of any historical or political significance. Single barrel still says yell. It is often enjoyed neat or on the rocks. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Thats just awful. Do you wish theyd keep the name. While its still available for under $15, you may have more trouble finding it at the price. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. Once I became more conscious of the significance of the name, I did find it awkward. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. I guess Billy Idol needs to rerecord "Rebel Yell." In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Getting a little punchy here, down in the DeepSouth . He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. NDPs dont often disclose the source whiskey for their brands. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. Shoddy_Ad7511 6 mo. 1872) to form the Stitzel-Weller distilling company in 1910.

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