Focus on the businesss goals rather than your life story. So go the extra mile. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Include methods like cheque, e-transfer, PayPal, etc. Partnership is the key word here, treat it as a partnership, not a sponsorship. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Collect evidence throughout the race season testimonials, statistics, etc. *} Everyone from the outside thinks that everyone racing cars has sponsors. Leg Daddy Racing Sponsorship Proposal 1. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Treat the race car sponsorship proposal as a business transaction. Free Preview Race Car Sponsorship Contract Template. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Think about the problem you will help solve and the goals youll help reach. "The Forms Professionals Trust . Race Car Sponsorship Proposal Template. It does not mean that it must include false claims or misleading information. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. NO! Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. The marquee value of your corporation's name affiliated with the Pearson Racing. 1. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. She also has edited and produced online content for those publications. Dont just approach motorsport press for coverage. vve They must know what they are sponsoring so that they can decide whether to accept your proposal. Download Its about being a christian role. Having Pearson Racing as spokespeople for your corporation and products/services. This is where your niche makes things easier. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. There are plenty of people (often very young) who show up with that intent. You have to convince a potential sponsor that YOU are the person who will work for them. In the industry this is known as "activating" the sponsorship. This is where you set yourself apart from the rest. uC%q.Nbd VMdkydek/ ZU>~r5pf to see that back in extra sales. Modern-day motorsport sponsorship is all about standing out. These can include: Ok - so you have a good understanding of what you have to offer. To make that happen, you need your initial reach-out to be as concise and to the point as possible. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. 10+ Automotive Sponsorship Proposal Samples 1. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Keep this in mind with everything you do regarding sponsorship. How much work will be involved on your end in delivering on the sponsorship? by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. Have a question? Many people think sponsorship is easy: Sponsorships are not charity. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Enhance their brand's image? Type text, add images, blackout confidential details, add comments, highlights and more. Are you looking at club racing as a stepping stone to Going Pro? To be clear; for every dollar they give you, they want(need?) Gather the history of your racing career or racing team. The best way to learn about racing sponsorship is to read as much as you can about the subject. Do you have a special story? Expect serious, cutthroat competition with the higher stakes. An initial deposit of ($ amount) must be paid on or before (date). This will help you catch the decision makers eye but dont forget just how important content is in all this. Create a clear list of features and benefits that you can pick and choose from. Choose a page or event your audience would likely follow, e.g. This is how you present yourself as a racing driver and show your value to potential sponsors. Any accomplishments in racing you have achieved. If you want to run in one of the very few racing series that do get sponsors and prize money? This is by far the most useful and engaging type of proposal and the kind the template will help you create. Why you do it. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . This clean sponsorship proposal design fits all kinds of projects. [1] 2. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Write down all important facts, such as the biographies of the racers and the team's success rate. . Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Is your audience someone who will actually buy their product? 4+ Racing Sponsorship Proposal Samples 1. How to Write a Sponsorship Letter. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP 2011 Team Racing Sponsorship Proposal Our desire . What makes you different from any other person? Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Instagram is a powerful platform for building a following and promoting your racing brand. Make your direct pitch. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. Even at the pro level, the work, luck, and talent required to make a career is astronomical. But these features dont work alone. 5 0 obj Select the submit format and acquire the legal papers template in your product. How do I write a sponsorship proposal? Explain the expenses you incur as a race car driver in the second section. A section about the car your drive. Will they be seen as an innovator in their company if the sponsorship succeeds? xref Racing Sponsorships. %PDF-1.3 If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. A short biography about you. Are you posting regularly? JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " Your true request is that you are asking to be part of the sponsor's sales team. This is the part that actually attracts your potential sponsor. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Our team becomes an extension of the marketing department of our sponsoring corporations or . Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. . the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. After all, they're after your event as much as you're after their sponsorship! endobj If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. It takes only a couple of minutes. If theyre not quite right, ask yourself why. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. Not all benefits will be relevant to every business. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. endstream endobj 73 0 obj <>stream You might be operating in a specific niche (see below for more details) or area. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. Bring your own food to Track Days Save money while eating better. Your sponsors would base their decision on how you're going to help them in exchange for their support. Instead, provide a general overview, such as "Parts alone last year cost $X.". If you can convince a company to sponsor you, but that company doesnt quickly see the value. 0000000902 00000 n Match those goals with what you can offer. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Expand awareness of their product? What makes you different from any other person? Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. If anything, it means the opposite. Assess whether what you can offer will help them reach their goals in a broad sense. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Consistency is all about keeping going. The heart of your proposal lies in what you have for them. Go in with no agenda, otherwise, itll come across as disingenuous. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. The hard work comes into sitting down and going through these steps. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. Want to sit next to thousands of screaming fans? Think about those reasons you stand out. 4. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. If you have questions you think other race directors may know the answers to, or just want to chat about Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Don't feel like you need to include a shiny proposal document in the first instance. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. 0000054541 00000 n The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Find a class thats easy on consumables and where cars are affordable. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. How will the person opposite you stand to gain from the sponsorship? You have to convince a potential sponsor that YOU are the person who will work for them. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Fast shipping, quality parts. Our packages range from $1,000 personal sponsors to premier. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. The sponsorship package underpins the agreement fire your organization and your sponsor. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Download. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. A motorsport proposal template wont be for everyone. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. Your personal brand should show who you are as a person and go beyond your racing. And you can use it to find sponsors for your event through our Sponsor Finder tool. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Research the sponsor you are targeting. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. stream Sample page from the Racing Mentor proposal template. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Dont let imposter syndrome get the best of you. 3. Look for brands that are actively trying to promote themselves and look at how you can add to that. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Create a portfolio, be presentable and professional. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Share your form with others. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? Increase sales? But with good content and a consistent posting strategy, you can grow your following and increase your reach. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). People regularly contact him asking for free parts in exchange for running a couple stickers. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. 68 0 obj <> endobj Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. Agree 10.48% :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Its a great thing to have but it will not help you secure sponsors on its own. This needs to be the starting point in your sponsorship strategy. So make it count. Thank the letter reader for his or her time and include all of your contact information. Click on the fillable fields and add the required data. But there are two big things that help you find success. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. But remember, a great proposal is about so much more than an attractive design. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Tell us about it. You need to show up to a potential sponsor with a persuasive, well thought out plan. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Think about those reasons you stand out. You need to know this to be able to create a compelling case for why a business should sponsor you. You also may be able to offer experiences, such as hosting the company at the race track. It is a document that seeks help from sponsors to help them with their racing careers. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas

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