BigDataFr recommends: Can We Really Use Big Data To Measure Buyer Intent?

‘Big data and analytics have become the Holy Grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to track customer journeys, to target and capture new customers, and to retain existing ones. Today’s consumers have come to expect a lot more from brands than simply the ability to make a purchase from them. ‘

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By Daniel Newman
Source: forbes.com