BigDataFr recommends: Big Data Doesn’t Exist

My customers always lie to me. They don’t lie about what they can afford. They don’t lie about how much (or how little) customer service they’ll need. They don’t lie about how quickly they can pay us.

They lie about how much data they have. At first, I thought it was just a weird one-off. A client told us they needed to handle several billion calls each month, a “massive data stream.” That much analysis comes with a huge price tag. Once I made this clear, the truth came out: they hoped to ramp up to a million calls a day in the next several months. Even if they reached this optimistic goal, they’d only have less than one one-hundredth of the data they’d originally claimed. […]

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By Slater Victoroff
Source: techcrunch.com