BigDataFr recommends: Countdown kicks off for EU data regulation changes

On 25 May 2018 the General Data Protection Regulation (GDPR) will come into force. Assuming the UK votes to remain in Europe, it will replace the UK Data Protection Act and mean that for the first time Europe will have a harmonised data protection regime that impacts not only companies based in the EU but also those that want to do business here.

The central tenet of the regulation tightens the requirements around when brands can use data. […]

Read more
By Sarah Vizard
Source: marketingweek.com