BigDataFr recommends: Search engines, big data and network effects

[…] Search engines respond to queries by providing relevant and valuable information about the topics that their users are looking for. They also act as intermediaries which match consumers with providers of services or sellers of products. To monetise their work, search engines collect and process data from users and sell advertising slots to companies.

By analysing the users’ data, they can improve the quality of the search engine algorithm and provide more relevant organic search results, but they can also design personalised advertising strategies for companies’ products and services.  […]

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By Georgios Petropoulos
Source: bruegel.org