BigDataFr recommends: Closing the digital gap in pharma.

[…] New research on the digital maturity of pharma, relative to other industries, reveals clear opportunities to improve performance by better connecting digitally with patients and physicians.

Digital is transforming the way the world does business, and healthcare is no exception. Nearly 70 percent of US consumers use an online channel to manage health and wellness, and more than 50 percent of US healthcare providers are digital “omnivores,” using three or more connected devices professionally.1 One in five of the top pharma companies now has a chief digital officer or equivalent position,2 and many others are creating digital roles at a senior-management level. Even with this shift in mind-set, when we think about digital performance across industries, we tend to assume that pharma is behind the curve. But is it? Our comprehensive digital assessment of industries demonstrated that pharma is indeed behind, and dramatically so.
 
For pharma and healthcare incumbents, the digital age raises new uncertainties about their position in the industry. As they adapt to the pace of change, companies face a stark choice: either evolve with the new era and build an organization that has digital at its core or risk losing ground as competitors become more deeply integrated in the patient and provider decision-making process by leveraging new digital tools. […]

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By Brian Fox, Amit Paley, Michelle Prevost and Nisha Subramanian
Source: mckinsey.com