[Forbes] BigDataFr recommends: Capitalize On Social Media With Big Data Analytics

BigDataFr recommends: Capitalize On Social Media With Big Data Analytics

‘Social media promises to accelerate innovation, drive cost savings and strengthen brands through mass collaboration. Companies across every industry are using it to hype new products and services, and also monitor what people are saying about their brand. And yet, most struggle to measure the true value of social media engagement and few have the big data analytic capabilities in place to deliver insights on how these activities impact the bottom line.’

To truly leverage social media as a tool for the organization, the entire business must be aligned for effective interaction to be achieved. […]

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By Carly Schramm
Source: forbes.com

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