[McKinsey] BigDataFr recommends: Cracking the digital code: McKinsey Global Survey results

BigDataFr recommends: Cracking the digital code: McKinsey Global Survey results

« Most companies have yet to realize digital’s full value, and leadership and talent are among the biggest hurdles to success. Those making headway are reshaping strategies, devoting their best people to digital, and keeping them engaged.

Going digital is quickly becoming common practice—or at least a common mandate—at many companies. But while most executives have high expectations for the business benefits of digital initiatives, according to McKinsey’s newest survey on the topic,1 the results suggest that digital’s promise seems more of a hope than a reality. Issues of scale remain a challenge, as they have in previous years. »

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Source: mckinsey.com


About the contributors

Contributors to the development and analysis of this survey include Jacques Bughin, a director in McKinsey’s Brussels office; Andy Holley, a specialist in the Singapore office; and Anette Mellbye, an associate principal in the London office.

They would like to thank Josh Gottlieb and Erik Rutten for their contributions to this work.

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