[Mc Kinsey Report] BigDataFr recommends: Creating value from car data

BigDataFr recommends: Creating value from car data

Car data: paving the way to value-creating mobility
Perspectives on a new automotive business model

[…] The expected growth of the value pool from car data and shared mobility could add up to more than USD 1.5 trillion by 2030, and the foreseeable proliferation of new features and services will turn “car data” into a key theme on the agenda of the auto industry. New players (e.g., “high-tech giants,” start-ups, service providers) are entering this competitive arena, as these companies are familiar with collecting enormous amounts of data, processing them, combining them with different sources, and deploying features and services that customers are willing to pay for.

Nonetheless, multiple concerns are raised on the issues of “data ownership” and, more broadly, customers’ willingness to share data, which is a critical requirement for new dataenabled services and features to be offered. […]

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By Jagadeesh Balasubramanian, Sven Beiker, Saral Chauhan, Tommaso Colombo, Fredrik Hansson, Srikant Inampudi, Reinier Jaarsma, Matthias Kässer
Source: www.mckinsey.com

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