[Mc Kinsey] BigDataFr recommends: The need to lead in data and analytics

BigDataFr recommends: The need to lead in data and analytics

[…] Executives have high hopes for their data and analytics programs. Large majorities of respondents to a recent McKinsey Global Survey on the topic expect their analytics activities to have a positive impact on company revenues, margins, and organizational efficiency in the coming years.1 To date, though, respondents report mixed success in meeting their analytics objectives. For those lagging behind, a lack of strategy or tools isn’t necessarily to blame. […]

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Source: mckinsey.com

Contributors to the development and analysis of this survey include Brad Brown, a director in McKinsey’s New York office, and Josh Gottlieb, a specialist in the Atlanta office.

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