[Forbes] BigDataFr recommends: Why ‘Big Data’ Means Nothing Without ‘Little Data’

BigDataFr recommends: Why ‘Big Data’ Means Nothing Without ‘Little Data’

[…] It’s easy to get caught up in the hype of big data. Huge datasets, fast-moving analytics, complex and diverse data sources are hot right now, but it’s important to understand that big data would be nothing without the little data that goes along with it.

Little data, what I call traditional performance metrics, are key to the success of any big data project.

These KPIs are what measure the success of any given company. […]

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By Bernard Marr
Source: forbes.com

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