BigDataFr recommends: How Companies Use Your Social Media Data When Taking Your Call
[…] Last time you dialed a corporate call center, did the agent seem nicer than usual? That could be because companies now pull data from sites like Facebook and LinkedIn in order to select an operator who is most likely to charm you.
According to the Wall Street Journal, phone giant Sprint (S, +2.29%) and casino operator Caesars are among the firms using the new matchmaker tools, which works by running phone numbers through a variety of databases prior to when a call center agent picks up the phone.[…]