[McKinsey] BigDataFr recommends: Maximizing value from advanced analytics in telco service operations

advanced analytics

BigDataFr recommends: Maximizing value from advanced analytics in telco service operations

[…] By developing and pursuing high-potential use cases, telcos can unlock hidden value and ignite an analytics-driven transformation.

For years, telecom companies have deployed advanced analytics to improve the customer journey, often with great success. We’ve seen from our work around the world that these companies can reduce customer churn by as much as 15 percent.

Similar opportunities exist for advanced analytics in service operations, yet we’ve seen that telcos have left them largely untapped.

Telco executives have the potential to generate significant value and achieve cost efficiencies from service operations, on both the customer and network fronts.  […]

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By Kim Baroudy, Pallav Jain, Sunil Kishore, and Sumesh Nair
Source: mckinsey.com

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