[The Guardian] BigDataFr recommends: Everybody lies: how Google search reveals our darkest secrets

google searchBigDataFr recommends: Everybody lies: how Google search reveals our darkest secrets

What can we learn about ourselves from the things we ask online? US data scientist Seth Stephens‑Davidowitz analysed anonymous Google search results, uncovering disturbing truths about our desires, beliefs and prejudices

Everybody lies. People lie about how many drinks they had on the way home. They lie about how often they go to the gym, how much those new shoes cost, whether they read that book. They call in sick when they’re not. They say they’ll be in touch when they won’t. They say it’s not about you when it is. They say they love you when they don’t. They say they’re happy while in the dumps. They say they like women when they really like men. […]

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By Seth Stephens-Davidowitz (Extracted from his book: Everybody Lies: What the Internet Can Tell Us About Who We Really – ublished by Bloomsbury)
Source: theguardian.com

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