[IMF] BigDataFr recommends: Intelligent Technology

Data collection and analysis

BigDataFr recommends: Intelligent Technology

[…] As digital applications encroach on various aspects of daily life, the impact on the economy will help us live smarter and better
A computer now sits in the middle of virtually every economic transaction in the developed world. Computing technology is rapidly penetrating the developing world as well, driven by the rapid spread of mobile phones. Soon the entire planet will be connected, and most economic transactions worldwide will be computer mediated.
Data systems that were once put in place to help with accounting, inventory control, and billing now have other important uses that can improve our daily life while boosting the global economy.

Transmission routes:
Computer mediation can impact economic activity through five important channels.
 
Data collection and analysis: Computers can record many aspects of a transaction, which can then be collected and analyzed to improve future transactions. Automobiles, mobile phones, and other complex devices collect engineering data that can be used to identify points of failure and improve future products. The result is better products and lower costs.
 
Personalization and customization: Computer mediation allows services that were previously one-size-fits-all to become personalized to satisfy individual needs. Today we routinely expect that online merchants we have dealt with previously possess relevant information about our purchase history, billing preferences, shipping addresses, and other details. This allows transactions to be optimized for individual needs.
 
Experimentation and continuous improvement: Online systems can experiment with alternative algorithms in real time, continually improving performance. Google, for example, runs over 10,000 experiments a year dealing with many different aspects of the services it provides, such as ranking and presentation of search results. The experimental infrastructure to run such experiments is also available to the company’s advertisers, who can use it to improve their own offerings. […]

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By Hal Varian, Chief Economist at Google
Source: imf.org

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