[Techcrunch] BigDataFr recommends: Why the promise of big data hasn’t delivered yet

big dataBigDataFr recommends: Why the promise of big data hasn’t delivered yet

[…] The ubiquity of big data is such that Gartner dropped it from their Hype Cycle of Emergent Technologies back in 2015. Across sectors, businesses are scrambling to make every function “data driven,” and there’s no shortage of firms lining up to help them. The big data analytics industry, dedicated to helping big businesses leverage the petabytes of information they now generate and store, is worth $122 billion — and growing.

The basic premise of the industry’s offering is this: Hidden in that huge mass of enterprise data are latent patterns. If only you could interpret your data properly, like an explorer deciphering an ancient scroll, you’d be able to unearth these precious business secrets. Specialist analytic software tools are needed to crack the code. The big, diverse, disparate, messy data go into these tools, and “actionable insights” come out.[…]

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By Rosemary Barnett
Source: techcrunch.com

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