BigDataFr recommends: Six Ways Mobile And Big Data Are A CMO’s Best Friend

[…]Contemporary consumers are constantly bombarded with content across countless channels. CMOs are facing enormous challenges when it comes to engaging with an audience and consumer base to drive awareness and sales. The public’s habits are changing, however, and people are growing more cautious about what they read, the websites they visit, and what they download. Traditional lead generation tactics often no longer work on today’s digitally savvy consumer, as they are often perceived as spammy and unwanted.

The massive growth of the digital world and online advertising may complicate the marketing game, but as some of the old methods pass, new trends are rising that present opportunities for CMOs willing to pursue them. […]

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By Daniel Newman
Source: silicon.fr