BigDataFr recommends: How Nike And Under Armour Became Big Data Businesses

[…] Like the Yankees vs the Mets, Arsenal vs Tottenham, or Michigan vs Ohio State, Nike and Under Armour are some of the biggest rivals in sports.

But the ways in which they compete — and will ultimately win or lose — are changing.

Nike and Under Armour are both companies selling physical sports apparel and accessories products, yet both are investing heavily in apps, wearables, and big data. Both are looking to go beyond physical products and create lifestyle brands athletes don’t want to run without. […]

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By Bernard Marr
Source: forbes.com