BigDataFr recommends: The Future Of Algorithmic Personalization

‘Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow.

Simultaneously, there seems to be something wrong with personalization. We are continuously bumping into obtrusive, uninteresting ads. Our digital personal assistant isn’t all that personal.

We’ve lost friends to the algorithmic abyss of the News feed. The content we encounter online seems to repeat the same things again and again.
Personalization’s image of us is like looking yourself in the funfair’s house of mirrors. Personalization caricaturizes us and creates a striking gap between our real interests and their digital reflection.’

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By Jarno M. Koponen
Source: techcrunch.com