BigDataFr recommends: Designing with all of the data
More than just filling in where big data leaves off, thick data can provide a new perspective on how people experience designs.

‘There is a lot of hype about “data-driven” or “data-informed” design, but there is very little agreement about what it really means. Even deciding how to define data is difficult for teams with spotty access to data in the organization, uneven understanding, and little shared language.

For some interactive products, it’s possible to have analytics, A/B tests, surveys, intercepts, benchmarks, scores of usability tests, ethnographic studies, and interviews. But what counts as data? And more important, what will inform design in a meaningful way?’ […]

Read more/Download a free copy of “Data-Informed Product Desigde
By Pamela Pavliscak
Source: radar.oreilly.com