BigDataFr recommends: Brand strategy, data and customer experience are marketers’ new priorities

Innovations in technology and the rise of digital have changed the way marketers communicate with consumers and their growing number of agency partners on a day-to-day basis. They have also vastly widened the net in terms of skills needed and tactics used.

The role of a marketer today is as much about strategy, data and business development as it is about advertising and communications, but while the remit of the job has expanded and the methods used may be different, has the core purpose and function of the discipline shifted? […]

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By Mindy Chahal
Source: marketingweek.com