BigDataFr recommends: What is Poor Data Quality Costing You?

[…] Your data is a valuable asset. Especially in today’s world of faster consumers, your data needs to be in tip-top shape to target, engage and convert prospects. If not properly maintained, you risk any number of lost opportunities, decreased efficiency, and a negative impact to your bottom line.
Marketing data has become so important that 97% of companies feel driven to turn their data into insights, according to the 2015 Data Quality Benchmark report by Experian. According to the research, the top three drivers include:
53% – Wanting to understand customer needs
51% – Wanting to find new customers
49% – Wanting to increase the value of each customer) […]

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By Larisa Bedgood
Source: analyticbridge.com