BigDataFr recommends: How to Ensure Your CRM Data Is Fit For Purpose

[…] In this post we provide you with seven ways you can improve the quality of your data and ensure it is fit for purpose.

Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to date will result in a 30% erosion in the value of your most valuable asset, your data, which is why it’s imperative to manage and maintain it effectively. What’s more, as explained by  Experian, 99% of marketers feel driven to turn data into insights, yet 75% of organisations believe inaccurate data is undermining their ability to provide an excellent customer experience.

It’s impossible to provide outstanding customer experience with inaccurate or incomplete customer data. However, improving the quality of your CRM data doesn’t have to be costly or time consuming. Here’s how you can effectively improve the quality of your CRM data… […]

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By Martin Doyle
Source: datasciencecentral.com