BigDataFr recommends: Companies Love Big Data but Lack the Strategy to Use It Effectively

[…] Big data has shifted the ground under every business, enough so that many managers are waking up to the fact that they are already behind in developing a smart data strategy.

Data has always been important in business, of course. But with the arrival of digital data—its volume, depth, and accessibility—it has become clear it is key to helping companies develop sustainable competitive advantage.

“The new attention being given to data today is because suddenly, everywhere, it’s become much cheaper to measure,” says John A. Deighton, the Baker Foundation Professor of Business Administration at Harvard Business School. “Used well, it changes the basis of competition in industry after industry.”