Your guide to the science that makes customer decisions smarter
Smart, fast and invisible
Organizations of every size are using predictive analytics to unlock value in data and make smarter decisions about their customers.
This booklet tells you how predivtive analytics works to improve customer decisions.
It can help you see how much value this technology can add to your business – and to every customer interaction.
Table of contents:
-What is predictive analytics?
-Who uses predictive analytics?
-How does predictive analytics differ from data mining and business intelligence?
-What are the types of predictive analytics?
-How does predictive analytics work?
-How are models developed?
-How do I choose an analytics provider?
FICO (NYSE: FICO) is a leading analytics software company, helping businesses in 80+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company’s groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries.