[bisoftwareinsight] 2015 – The Year of the Data Scientist

</div></div>2015 – The Year of the Data Scientist

‘Data science is no longer a niche area. When I first told my friends that I worked with Data Scientists two years ago, their reaction was ‘who?’

Today it is a widely understood and accepted term. In fact, HBR described it as the ‘sexiest job in the world’ as far back as 2012.

So what has caused this rapid rise in not only the number of Data Scientists, but also the appreciation and acceptance of them amongst the wider public?

Big Companies Use Them

The success behind companies like Google and Facebook have largely been down to the way they have utilized their data, something that many in society are aware of. The questions around ‘how do they know that?’ are largely answered ‘because of Big Data’.

Although certainly not as famous as a CEO or MD, the Data scientist position is becoming increasingly well known thanks to their roles within the places that people visit every day.

They have even received negativity from the press for some of the work they have done in these companies. Take the criticism that Facebook received after manipulating their user’s feeds to see how it affected their moods and behaviors. This kind of work has Data Science at its core.

People See Their Work

Previously the world of the data scientist revolved around business intelligence, seeing which emails to send to people or how to make more money for the company. This would consist of which products are performing better, which websites are seeing the most traffic or other relatively basic tasks.

Today this has changed, on the most part due to government legislation.’
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Source: www.bisoftwareinsight.com

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