[McKinsey] BigDataFr recommends: Telcos: The untapped promise of big data

BigDataFr recommends: Telcos: The untapped promise of big data

Now that subscribers constantly connect to their networks through voice, text, and other smartphone interactions, telecom companies have access to huge quantities of data. Yet relatively few of those that have adopted big data architectures and analytics technologies have pushed aggressively enough to profit from them significantly, our research suggests. Interestingly enough, however, a small group has achieved outsized benefits from such investments, in a performance pattern that resembles a “power curve” distribution. […]

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By Jacques Bughin
Source: mckinsey.com

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