[ITV McKinsey] BigDataFr recommends: Discussions on #digital: How large and small companies build a digital culture

digital cultureBigDataFr recommends: Discussions on digital: How large and small companies build a digital culture

[…] Building a digital culture has emerged as a key challenge for companies looking to thrive in the modern business era. How to build and adapt that culture is an issue that both large and smaller businesses struggle with.

In this podcast, Brian Gregg, a partner in McKinsey’s San Francisco office who leads our consumer digital-excellence initiative, explores this issue with some of Silicon Valley’s leaders. Participating in this installment were David Lee, COO and CFO of Impossible Foods, an innovative developer of meats and cheeses made entirely from plants; Pavan Tapadia, chief product officer at Yammer, an internal social-networking service which is now part of Microsoft; and Dianne Esber, associate partner and brand leader at Digital McKinsey in San Francisco. […]

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Source: mckinsey.com

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