[Harvard Business School – Working Knowledge] BigDataFr recommends: The Revolution in Advertising: From Don Draper to Big Data

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BigDataFr recommends: The Revolution in Advertising: From Don Draper to Big Data

[…] Advertising in the digital age bears little resemblance to the Mad Men depiction—the Don Drapers of advertising have been replaced by big data and the people who work with it. Professor John Deighton, the author of the case « WPP: From Mad Men to Math Men (and Women), » and Sir Martin Sorrell, founder and group chief executive of WPP and the protagonist in the case, discuss how WPP has been successful in the new advertising world order, where algorithms and robots rule. […]

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Source: http://hbswk.hbs.edu/

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