BigDataFr recommends: How Can CMOs Make Sense of Big Data?

‘As with so many other areas of the modern economy, marketing has been revolutionized in the past few years by the growth of data analytics. Marketing teams and chief marketing officers (CMOs) are using big data for search engine optimization (SEO), e-mail marketing, customer segmentation, loyalty and rewards programs, and overall marketing strategy.

While the vast majority of marketers understand the need for gathering and analyzing data, many still struggle with determining the best way to use that data. A recent survey showed that 45 percent of marketing executives rated their team’s use of data and analytics tools below proficient.’

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By John Rampton
Source: forbes.com