BigDataFr recommends: How Apple Uses Big Data To Drive Business Success

‘Apple’s old slogan was “Think Different” – and while it is now retired, and the ethos may not be as apparent in the company’s products as it once was, it is true for their approach to Big Data.
In some ways, despite being the most profitable tech company in the world, Apple found itself having to play catch-up with Big Data.
While Apple traditionally employed teams of highly paid experts in aesthetics and design to produce systems that they thought people would want to use, competitors like Google examined user data to see how people actually were using them.'[…]

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By Bernard Marr, Best-Selling Author, Keynote Speaker and Leading Business and Data Expert
Source: linkedin.com