BigDataFr recommends: Top ways to use data to build relationships

Marketers are under pressure to produce more personalised messages through different channels. However, with the power of data comes responsibility, and consumers only want relationships with brands they trust.

Trust is top of the agenda

According to the Direct Marketing Association’s (DMA) Customer Attitudes to Privacy research undertaken with data-driven technology company Acxiom last year, 40 % of consumers rated trust as the most important factor when sharing information.

If there is customer confidence around the security of their personal information and reassurance that the marketing is relevant and useful, then data can be the foundation to any long-term connection. […]

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By Steve Hemsley
Source: marketingweek.com