BigDataFr recommends: How to succeed as a chief digital officer in pharma

[…] Focus on teams and capabilities, not tools

Like most tools, digital technology becomes commoditized, so gains from early adoption tend to fade as technology becomes cheaper and more accessible. Thus, technology itself is unlikely to be a sustainable differentiator.

“It is easy for businesses to jump to technology, to be enamored with the shiny objects and not focus on the problem [they are] trying to solve,” says Amy Landucci, global head of digital medicines at Novartis. Sustainable differentiation requires a focus on generating cutting-edge insights into the business and its possibilities. To that end, companies must build teams of people capable of generating such insights. […]

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By Amy Hung, Olivier Leclerc, and Travis Murdoch
Source: mckinsey.com